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Populism Spain Germany Analysis

Political Communication of Populist Parties: The cases of Podemos and AfD

The Digital Advantage and Social Media Authority of Populist Parties4 November 2016 | Elena García Mañes, Sophie Pornschlegel
"AfD Demonstration 30 August 2013 Marienp" (CC BY-SA 2.0) by Metropolico.org, "Podemos logo _DDC1888" (CC BY 2.0) by Abode of Chaos, Modified from originals

The Spanish party Podemos and the German “Alternative for Germany” could not be, apparently, more opposed. However, there is one thing which brings them together: They both successfully use digital communication to reach their electorate in new, unmediated ways.

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